Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of assumptions, Rebel … Read more
What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific yet wonderfully vague, and of course, as a speculative piece of … Read more
Doing an annual business review can provide you with insights to accelerate your growth in the coming year. As we come to the end of the calendar year the media and web are awash with Year in Review content, and while it’s usually fun and often a little sad or bittersweet to look back over … Read more
2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser but as a delegate. … Read more
Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals for small businesses Accounting – … Read more
If you run a local business with a bricks and mortar location you’ll know that your local customers are your most valuable customers. But how do you go about making sure that you’re reaching the people that don’t know they need you yet? It can be tempting to think that you don’t need to promote … Read more
Can you build a bot-free Instagram strategy? Last night Instagress, one of the most popular apps for automating Instagram interactions, closed down. The closure has sent Instragress users into a panic wondering how they will keep up their Instagram growth strategies and followers without it. So what should you do if you’ve been hit by … Read more
Recommend a friend promotions can be super effective marketing tools, today I’m unpicking the Abel & Cole free vegetable box card that a friend gave me. How do recommend a friend promotions work? A loyal customer can be your biggest fan and best promotional tool – think about it, if you’re looking for a new … Read more
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