Create a homepage that you AND your customers love…

then watch your sales and customer list grow.

You’ve created beautiful products and built a website, now you’re ready to hear the ping of new sales notifications every day!

You’ve launched your website but sales are at a trickle 

People love your products but they aren’t buying, you’d love to know what to do to turn browsers into buyers. 

But you’re not confident in making changes to your website and are confused by tech jargon.

And if you’re honest, you’d rather be making or doing in your business (or eating a turnip) than learning new tech.

You’re tired of paying 5, 10 or even 25% of every sale in commission

You have a thriving Etsy store or you’re a big hit on Not on the High Street – but you’re getting tired of paying listing fees, sales commissions and jumping through hoops to stay on-brand for a platform you don’t own.

You want to keep ALL the profit from the sales you make!

You’re spending all your time on social media to build an audience but it’s not bringing in sales

Social media eats time! You’re either creating content, scheduling content, doing lives, answering DMs or thinking about doing all these things and it can feel overwhelming and pointless if you aren’t seeing the traffic and sales to your online shop.

BUT you’re told it’s what you have to do.

Bottom line…

You want to grow your customer base and sell more products, without spending all day on social media or all your money on ads or paying commission to marketplaces!

Here’s a question for you…

What if you stopped spending all your money and energy chasing more traffic to get sales, and started turning more of the people that visit your site into customers instead?

Sounds complicated – not at all let me show you how…

Here’s the deal with running an e-commerce shop in 2021!

Your customers don’t care which e-commerce software that you use.

It isn’t about being a tech expert with apps, widgets, plugins and doohickeys

It’s about showing your customers how your products fit into their lives and making it easy for them to buy from you.

…and that’s where Homepage Hero comes in…

I help you create a homepage that makes your customers think…

“YES! That’s exactly what I want! TAKE MY MONEY!!!”

And the best part is: it’s super simple and super effective!

The Homepage Hero formula...

Step #1

Decide on the most important thing you want people to do on your site today and make it easy for them to do it.

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Step #2

Use compelling copy and beautiful images to tell a story that connects and communicates with your ideal customer so they know that you’re the perfect person to help them.

Step #3

Layout your site with your compelling content, trust signals and calls to action that inspire your ideal customer to shop with you.

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INSIDER TIP

When you communicate the human story of your business, people connect with it, trust it, and want to give you their money.

Ready to give up the day job and work full time in your creative business?

With a homepage that’s set up for sales, you can start keeping more of your profit and be one step closer to living the life you want.

INTRODUCING

Create a homepage that you AND your customers love, then watch your sales and customer list grow.

Here’s everything that’s included…

✨The Most Important Thing Training (value £97 )

✨ Connect and Communicate training (value £197 )

✨ Navigation Organisation training (value £197 )

✨ Homepage Layout training (value £197)

✨ Q&A session recording with Ruth (value £97)

✨ BONUS #1 Access to homepage layout templates (value £97)

✨ BONUS #2 “Essential pages for successful selling” cheat-sheet (value £17)

✨ BONUS #3 Homepage reviews recording (value £97)

<Total Value: £899

Today’s price: just £27

Here’s exactly what we’ll cover during the Homepage Hero workshop

Part one

The Most Important Thing

10 mins

✨ A simple way to guide your customer to take the action you want them to do on your homepage.

✨ How to use seasonal and topical content to create compelling calls to action.

✨ How to use sales data to help people get where you want them to go to in your site.

Part 3

Navigation organisation

20 mins

✨ The simple trick to make your navigation and menus more effective and take your customers to shopping pages more quickly.

✨ Understanding the Why of the Buy and how it makes it easier for customers to get what they want quickly and easily.

Part two

Connect and communicate

25 mins

✨ The 5 things your front page has to communicate to your customer for them to want to give you their money.

✨ How to use what makes you special to connect with your ideal customer and show how your business fits into their life.

✨ The power of being yourself and how to capture that on your front page to create a unique experience and stand out, even if you’re in a crowded marketplace.

✨ Consistent clues to create trust so that your customer knows that they’re safe ordering or working with you.

Part 4

Homepage layout

25 mins

✨ The simple, easy to follow guide to layout your homepage for sales – no matter which web platform you’re on.

Everything you need to turn your homepage from snoozeville to “let me give you all my money”

Wish there was a way to play with ideas before you change your site?
Don’t fret - I’ve got you covered...

The Homepage Hero formula...

BONUS #1 

Homepage layout templates

Download the PDF template and guide to scribble your ideas and homepage designs onto

Access to Canva templates where you can drag and drop your content to see how your new site layout will look and play around before you start any changes.

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BONUS #2

“Essential pages for successful selling” cheatsheet

 Use this cheat sheet to make sure you’ve got all the pages you need  by UK law, and for good customer service to increase trust in your online business.

Bonus #3

Homepage review recording

Watch over my shoulder as I review websites from the workshop and see how the concepts can be applied.

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INSIDER TIP

When you communicate the human story of your business, people connect with it, trust it and want to give you their money.
Ruth Douglas imp ideas digital marketing ecommerce support

Hi I’m Ruth,

I love helping people and talking about marketing and e-commerce. I can’t help it, I’m a nerd.

The other year I was working with a client  who was kicking-it in their wholesale  business, but their online retail sales were not reflective of the love and esteem that their products were held in.

Everyone I knew that used their products were HUGE fans, so why were their online sales so dire? 

The simple answer was that their website wasn’t set up like a shop. When people arrived on it, it wasn’t obvious that they could buy what they were looking for and they left.

When we fixed their homepage to be a retail homepage their sales doubled from one month to the next – going from £10k to £20k in one month (and staying there)

Having seen the impact that simple changes can make I wanted to share that with small businesses and solo e-commerce adventurers.

All my favourite small biz people are amazing experts at making beautiful products or transforming people’s lives, but they don’t have time to become experts in e-commerce or marketing.

So that’s why I developed the Homepage Hero workshop. To give you the insight and knowledge to create a homepage that not only communicates how amazing you are, but is also optimised for sales and inspires your customers to click the BUY NOW button.

I want to make it easier for you to run your business, and the best way to do that is to help you get more sales from the start, so that you’ve more money and more choice in what you do.

HOMEPAGE HERO WORKSHOP

A simple, easy to follow system to optimise your website homepage for sales so you can wake up to the ping of sales notifications every day

Here’s everything that’s included…

✨The Most Important Thing Training (value £97 )

✨ Connect and Communicate training (value £197 )

✨ Navigation Organisation training (value £197 )

✨ Homepage Layout training (value £197)

✨ Q&A session recording with Ruth (value £97)

✨ BONUS #1 Access to homepage layout templates (value £97)

✨ BONUS #2 “Essential pages for successful selling” cheat-sheet (value £17)

✨ BONUS #3 Homepage reviews recording (value £97)

Total Value: £899

Today’s price: just £27

When you walk away from the Homepage Hero workshop, you’ll know exactly how to…

Create powerful calls to actions that resonate with your customers’ needs.

✨ Use what makes your business special to connect with your customers.

✨ Organise your navigation and menu elements to get people taking action and shopping quickly.

✨ Include the right elements to create trust with your customer.

✨ Layout your homepage using sections and elements to communicate and connect with your ideal customer.

INTRODUCING

Create a homepage that you AND your customers love, then watch your sales and customer list grow.

Here’s everything that’s included…

✨The Most Important Thing Training (value £97 )

✨ Connect and Communicate training (value £197 )

✨ Navigation Organisation training (value £197 )

✨ Homepage Layout training (value £197)

✨ Q&A session recording with Ruth (value £97)

✨ BONUS #1 Access to homepage layout templates (value £97)

✨ BONUS #2 “Essential pages for successful selling” cheat-sheet (value £17)

✨ BONUS #3 Homepage reviews recording (value £97)

<Total Value: £899

Today’s price: just £27

Frequently asked questions about the Homepage Hero Workshop

No. Homepage Hero is designed to work with any platform. As long as you can update your homepage design yourself, or know someone that can, you can use this system.

If you are ready to make the move to running your own website, yes! Homepage Hero will give you the knowledge you need to hit the ground running.

If not – there’s still lots of useful information about e-commerce in it, but it might be a bit early for you to need it yet.

Yes, I’d love to. Please email me at ruth@imp-ideas.com to talk about a website audit.

You’ll get an email with your login details to your private learning hub.

Yes! While lots of the examples I use are product based businesses (because good examples are particularly easy to find in e-commerce) the concepts in Homepage Hero work in exactly the same way for service based businesses.

The Homepage Hero workshop is designed to be low tech – I concentrate on WHAT you put WHERE on your homepage, not the tech behind it.

Erm, no, I can’t guarantee results. Every site is different and there’s a lot more going on in a site that can affect sales. 

But Homepage Hero can help you create a more shoppable homepage, which is a very important first step.

If you aren’t 100% satisfied with the workshop content I’ll refund you within 7 days of your purchase.

So, that’s it – an invitation to join me and make your website as fabulous as you are.

To be confident in the design and content on your homepage and know that it not only reflects who you truly are, but it also connects with your ideal customers and inspires them to buy from you.