Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives. … Read more
Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Conversion rate is the number of people that buy from your site … Read more
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