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Company Overview​

Imp Ideas was founded in 2012 by Ruth Douglas as the parent company to run the Eroticon conference.

Eroticon, the conference for sex writers and erotic creatives was launched in 2012 by Ruth, under her erotica writing pen name Ruby Kiddell. Between 2012 and 2016 she coordinated six Eroticon conferences, including Eroticon USA.

Ruth sold Eroticon in 2016 to concentrate more fully on growing Imp Ideas and serving more clients.

Imp Ideas is based in East Devon and works with independent businesses and adult industry clients to help them grow their customer base, launch new products and increase sales.

Imp Ideas in the press and around the web

prima magazine

Prima Magazine 2020

Discussing pension planning

Erotic Trade Only – December 2018

Doxy revamps branding and launches new website

the art of finding your customers imp ideas

Namecheap Blog – July 2018

The Art of Finding Your Customers

Erotic Trade Only – May 2018

Doxy recruits Eroticon founder, Ruth Douglas, for online erotic fiction initiative

Happiful magazine

Happiful Magazine September 2019

Could kink shaming be affecting your relationship?

doxy appoints imp ideas marketing agency

Erotic Trade Only – January 2018

Doxy appoints marketing agency Imp Ideas

instagram walk exmouth

Exmouth Journal – October 2017

Business women in Instagram walk around Exmouth

Metro – March 2017 – Eroticon is the conference for sex writers – and we went to it

Metro – May 2017 – Dealing with Impostor Syndrome: The secret to becoming a ‘proper grown up’ is realising that you will never actually be one.

Erotic Trade Only – July 2016 – New owners announced for Eroticon – October 2012 – Burning Book Press Launches with Literary Erotica Ebook Titles

Fabulous Magazine / Sun on Sunday – April 2017 – The Women Breaking the Last Taboo

The Guardian – March 2012 – Why women are writing about sex – without shame

Something Dark – March 2012 – Eroticon asserts the right to write erotica (and to read it)

Something Dark – February 2012 – Eroticon 2012: the UK’s first conference for writer’s of erotica

Erotic Review – January 2012 – Erotica writers go west