Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

facebook shops for small and micro businesses

Facebook Shops and small businesses

Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives.

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online shop ecommerce conversion rate calculator

How to calculate your e-commerce conversion rate

Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Online conversion rate calculator Use our online conversion rate calculator to work

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networking business advice

Make ’em laugh – 7 tips for better networking

Can you learn how to network better with comedy? Business networking is one of those activities that some people seem to love and others would do anything to avoid, and yet we’re told if we’re to build our business then we need to network. But how can you make networking less like pulling teeth and

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Claire Lowe Jewellery - Devon-based contemporary jewellery design

Start-Up Stories- Claire Lowe Jewellery

Meet Claire Hennesy, creator of Claire Lowe Jewellery Claire graduated from London Metropolitan University in 2005, after studying silversmithing, jewellery and allied crafts, and now finds creative inspiration for Claire Lowe Jewellery in Devon, where she lives with her family. What does your business do? I am a contemporary jewellery designer maker. I create jewellery

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Start-Up Stories – Keeping It Vintage

Today we talk to Tracy Kensdale from Keeping It Vintage Keeping It Vintage is a small, family run wedding and event hire company based in Sidmouth, East Devon. What does your business do? Wedding and event props hire. We also offer setup and styling services to our clients on a bespoke basis. How long have

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