Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

dont put an inspirational quote at the top of your homepage
Blog
Ruth

What to put at the top of your website and what not!

In this blog post I’m going to talk about what to put in the top third of your website homepage and why it shouldn’t be a quote from Marie Forleo, Tony Robbins, Seth Godin, the Dalai Lama or any other folk that inspire you. If you’d like help making sure that your website tells your

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facebook shops for small and micro businesses
Blog
Ruth

Facebook Shops and small businesses

Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives.

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online shop ecommerce conversion rate calculator
Ecommerce
Ruth

How to calculate your e-commerce conversion rate

Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Conversion rate is the number of people that buy from your site

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