Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

facebook shops for small and micro businesses

Facebook Shops and small businesses

Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives.

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online shop ecommerce conversion rate calculator

How to calculate your e-commerce conversion rate

Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Online conversion rate calculator Use our online conversion rate calculator to work

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networking business advice

Make ’em laugh – 7 tips for better networking

Can you learn how to network better with comedy? Business networking is one of those activities that some people seem to love and others would do anything to avoid, and yet we’re told if we’re to build our business then we need to network. But how can you make networking less like pulling teeth and

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23 ways to boost sales in your ecommerce store in 2019

Have you ever wondered what the best ways to boost sales online are?  If you own an online store or ecommerce business you’ll be familiar with the constant quest to increase and boost sales without compromising your return on investment. Paid advertising and social advertising may seem like an easy solution, you create an advert,

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business theme inventive planning

Three words for 2019 – my business theme for the year

Have you heard about using a business theme in your business for productivity? At the end of last year, I read an article by Rin Hamburgh, who’d I met earlier in the year, about how she chooses words to be her business theme for the year. The links in the article led me to the

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5 reasons why your business needs a facebook page

5 reasons your business needs a Facebook page

Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it will generate lots of likes and comments

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