Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.
Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Online conversion rate calculator Use our online conversion rate calculator to work
Can you learn how to network better with comedy? Business networking is one of those activities that some people seem to love and others would do anything to avoid, and yet we’re told if we’re to build our business then we need to network. But how can you make networking less like pulling teeth and
Have you ever wondered what the best ways to boost sales online are? If you own an online store or ecommerce business you’ll be familiar with the constant quest to increase and boost sales without compromising your return on investment. Paid advertising and social advertising may seem like an easy solution, you create an advert,
Have you heard about using a business theme in your business for productivity? At the end of last year, I read an article by Rin Hamburgh, who’d I met earlier in the year, about how she chooses words to be her business theme for the year. The links in the article led me to the
Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it will generate lots of likes and comments
Ultra-Violet is the Pantone colour of the year so we’re pretty sure that this trend is a winner. Last time we looked at the Rebel Mum trend, this week we focus on the Pantone colour of the year – ultra-violet. This trend incorporates everything from pink through to lavender. This trend moves away from the