Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.
What makes a great product description or sales page? And how can I make sure my sales copy connects with my customers? Good questions – great questions, I’m glad you asked. Today I’ll walk you through what makes up compelling sales copy for your product descriptions, whether you’re an online shop, a digital entrepreneur or
In this blog post I’m going to talk about what to put in the top third of your website homepage and why it shouldn’t be a quote from Marie Forleo, Tony Robbins, Seth Godin, the Dalai Lama or any other folk that inspire you. If you’d like help making sure that your website tells your
Today I want to talk to you about the idea of work-life balance, why I think it is damaging idea and why I prefer to think of work and life in terms of choice. Work-life balance is, to me, a toxic idea and my invitation to you today is to do away with it and
Recently a client asked me whether they should use an automated blog writing service.Obviously, I’m biased because as a freelance copywriter one of the services I provide is blog writing services, but let’s dig into if you should or shouldn’t use these services for your business website. Automated blog writing services from big SEO or
Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives.
Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Conversion rate is the number of people that buy from your site