Doxy are a sex toy manufacturer based in Cornwall, UK. A small firm with a big impact they wanted new ways to market their sex toy.
With a product that’s beloved by its users the world over and with a solid base of retail partners built up over the first 5 years in business, Doxy was ready to take their tired website and e-commerce sub-domain and increase sales on their site.
Doxy, as featured in 5 Star’s “Inside the Sex Toy Factory”, hired Imp Ideas to work as an outsourced marketing department with a focus on refreshing their website and increasing e-commerce sales.
Imp Ideas worked with Doxy over a 15 month period to revise the e-commerce site and test promotional approaches to increase traffic and sales.