by Ruth | Mar 5, 2018 | Blog, Facebook, Marketing, Social media |
Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it...
by Ruth | Feb 1, 2018 | Blog, Instagram, Marketing, Social media |
Ultra-Violet is the Pantone colour of the year so we’re pretty sure that this trend is a winner. Last time we looked at the Rebel Mum trend, this week we focus on the Pantone colour of the year – ultra-violet. This trend incorporates everything from pink through...
by Ruth | Jan 22, 2018 | Instagram, Marketing, Social media |
Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of...
by Ruth | Jan 15, 2018 | Blog, Marketing |
What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific...
by Ruth | Dec 26, 2017 | Blog, Marketing |
Doing an annual business review can provide you with insights to accelerate your growth in the coming year. As we come to the end of the calendar year the media and web are awash with Year in Review content, and while it’s usually fun and often a little sad or...
by Ruth | Dec 23, 2017 | Blog |
2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser...
by Ruth | Nov 23, 2017 | Blog |
Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals...
by Ruth | Sep 28, 2017 | Blog, Facebook, Marketing, Social media |
If you run a local business with a bricks and mortar location you’ll know that your local customers are your most valuable customers. But how do you go about making sure that you’re reaching the people that don’t know they need you yet? It can be...
by Ruth | Apr 21, 2017 | Blog |
Can you build a bot-free Instagram strategy? Last night Instagress, one of the most popular apps for automating Instagram interactions, closed down. The closure has sent Instragress users into a panic wondering how they will keep up their Instagram growth strategies...
by Ruth | Jun 16, 2014 | Blog, Marketing |
Recommend a friend promotions can be super effective marketing tools, today I’m unpicking the Abel & Cole free vegetable box card that a friend gave me. How do recommend a friend promotions work? A loyal customer can be your biggest fan and best promotional...
