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Three words for 2019 – my business theme for the year

Three words for 2019 – my business theme for the year

by Ruth | Jan 23, 2019 | Blog, Small business | 0 comments

Have you heard about using a business theme in your business for productivity? At the end of last year, I read an article by Rin Hamburgh, who’d I met earlier in the year, about how she chooses words to be her business theme for the year. The links in the article led...
Business inspiration interview – The Floricultural Cabinet

Business inspiration interview – The Floricultural Cabinet

by Ruth | Apr 17, 2018 | Blog, Small business

Welcome to the first in a monthly series of features on inspiring businesses. This month’s feature is Jen Mills from The Floricultural Cabinet, a freelance florist based in the seaside town of Budleigh Salterton, East Devon. Jen started her bespoke florist...
5 reasons your business needs a Facebook page

5 reasons your business needs a Facebook page

by Ruth | Mar 5, 2018 | Blog, Facebook, Marketing, Small business, Social media | 0 comments

Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it...
Ultra-Violet – what you need to know about 2018’s big colour trend

Ultra-Violet – what you need to know about 2018’s big colour trend

by Ruth | Feb 1, 2018 | Blog, Instagram, Marketing, Small business, Social media | 0 comments

Ultra-Violet is the Pantone colour of the year so we’re pretty sure that this trend is a winner. Last time we looked at the Rebel Mum trend, this week we focus on the Pantone colour of the year – ultra-violet. This trend incorporates everything from pink through...
Rebel Mum – what you need to know about this 2018 trend

Rebel Mum – what you need to know about this 2018 trend

by Ruth | Jan 22, 2018 | Instagram, Marketing, Small business, Social media | 0 comments

Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of...
Trend report 2018 – 4 trends you can’t ignore this year

Trend report 2018 – 4 trends you can’t ignore this year

by Ruth | Jan 15, 2018 | Blog, Marketing, Small business | 0 comments

What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific...
Business review – How to use last year to make next year amazing

Business review – How to use last year to make next year amazing

by Ruth | Dec 26, 2017 | Blog, Marketing, Small business | 0 comments

Doing an annual business review can provide you with insights to accelerate your growth in the coming year. As we come to the end of the calendar year the media and web are awash with Year in Review content, and while it’s usually fun and often a little sad or...
2017 a year of change and business opportunities

2017 a year of change and business opportunities

by Ruth | Dec 23, 2017 | Blog, Small business | 0 comments

2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser...
6 Unmissable Black Friday Deals for Small Businesses

6 Unmissable Black Friday Deals for Small Businesses

by Ruth | Nov 23, 2017 | Blog, Small business | 0 comments

Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals...
3 easy ways to promote your local business on Facebook

3 easy ways to promote your local business on Facebook

by Ruth | Sep 28, 2017 | Blog, Facebook, Marketing, Social media | 0 comments

If you run a local business with a bricks and mortar location you’ll know that your local customers are your most valuable customers. But how do you go about making sure that you’re reaching the people that don’t know they need you yet? It can be...
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