by Ruth | Apr 17, 2018 | Blog, Small business |
Welcome to the first in a monthly series of features on inspiring businesses. This month’s feature is Jen Mills from The Floricultural Cabinet, a freelance florist based in the seaside town of Budleigh Salterton, East Devon. Jen started her bespoke florist...
by Ruth | Mar 5, 2018 | Blog, Facebook, Marketing, Small business, Social media |
Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it...
by Ruth | Feb 1, 2018 | Blog, Instagram, Marketing, Small business, Social media |
Ultra-Violet is the Pantone colour of the year so we’re pretty sure that this trend is a winner. Last time we looked at the Rebel Mum trend, this week we focus on the Pantone colour of the year – ultra-violet. This trend incorporates everything from pink through...
by Ruth | Jan 15, 2018 | Blog, Marketing, Small business |
What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific...
by Ruth | Dec 26, 2017 | Blog, Marketing, Small business |
Doing an annual business review can provide you with insights to accelerate your growth in the coming year. As we come to the end of the calendar year the media and web are awash with Year in Review content, and while it’s usually fun and often a little sad or...
by Ruth | Dec 23, 2017 | Blog, Small business |
2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser...
