Last week Facebook announced Facebook Shops – their B2C e-commerce offering. This is Facebook doing what Facebook does best, developing new offerings to build a comprehensive eco-system that none of us will live without. And, with their ownership of Instagram and WhatsApp then social selling is going to become even more embedded into our lives. … Read more
Can you learn how to network better with comedy? Business networking is one of those activities that some people seem to love and others would do anything to avoid, and yet we’re told if we’re to build our business then we need to network. But how can you make networking less like pulling teeth and … Read more
Have you ever wondered what the best ways to boost sales online are? If you own an online store or ecommerce business you’ll be familiar with the constant quest to increase and boost sales without compromising your return on investment. Paid advertising and social advertising may seem like an easy solution, you create an advert, … Read more
Have you heard about using a business theme in your business for productivity? At the end of last year, I read an article by Rin Hamburgh, who’d I met earlier in the year, about how she chooses words to be her business theme for the year. The links in the article led me to the … Read more
Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it will generate lots of likes and comments … Read more
Ultra-Violet is the Pantone colour of the year so we’re pretty sure that this trend is a winner. Last time we looked at the Rebel Mum trend, this week we focus on the Pantone colour of the year – ultra-violet. This trend incorporates everything from pink through to lavender. This trend moves away from the … Read more
What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific yet wonderfully vague, and of course, as a speculative piece of … Read more
Doing an annual business review can provide you with insights to accelerate your growth in the coming year. As we come to the end of the calendar year the media and web are awash with Year in Review content, and while it’s usually fun and often a little sad or bittersweet to look back over … Read more
2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser but as a delegate. … Read more
Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals for small businesses Accounting – … Read more
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