Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

rebel mum trend report 2018

Rebel Mum – what you need to know about this 2018 trend

Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of assumptions, Rebel

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trend report rebel mum playful dreamers kindness

Trend report 2018 – 4 trends you can’t ignore this year

What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific yet wonderfully vague, and of course, as a speculative piece of

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2017 a year of change and business opportunities

2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser but as a delegate.

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neon black friday sign best deals for sole traders

6 Unmissable Black Friday Deals for Small Businesses

Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals for small businesses Accounting –

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colourful cafe local business marketing

3 easy ways to promote your local business on Facebook

If you run a local business with a bricks and mortar location you’ll know that your local customers are your most valuable customers. But how do you go about making sure that you’re reaching the people that don’t know they need you yet? It can be tempting to think that you don’t need to promote

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