Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.
online shop ecommerce conversion rate calculator

How to calculate your e-commerce conversion rate

Do you know what your online shop conversion rate is? Conversion rate is one of the most important metrics for your online shop – but do you know what it is, how to calculate it and how it can affect your sales income? Conversion rate is the number of people that buy from your site

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networking business advice

Make ’em laugh – 7 tips for better networking

Can you learn how to network better with comedy? Business networking is one of those activities that some people seem to love and others would do anything to avoid, and yet we’re told if we’re to build our business then we need to network. But how can you make networking less like pulling teeth and

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Claire Lowe Jewellery - Devon-based contemporary jewellery design
Start-Up Stories

Start-Up Stories- Claire Lowe Jewellery

Meet Claire Hennesy, creator of Claire Lowe Jewellery Claire graduated from London Metropolitan University in 2005, after studying silversmithing, jewellery and allied crafts, and now finds creative inspiration for Claire Lowe Jewellery in Devon, where she lives with her family. What does your business do? I am a contemporary jewellery designer maker. I create jewellery

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Start-Up Stories

Start-Up Stories – Keeping It Vintage

Today we talk to Tracy Kensdale from Keeping It Vintage Keeping It Vintage is a small, family run wedding and event hire company based in Sidmouth, East Devon. What does your business do? Wedding and event props hire. We also offer setup and styling services to our clients on a bespoke basis. How long have

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