Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

business theme inventive planning

Three words for 2019 – my business theme for the year

Have you heard about using a business theme in your business for productivity? At the end of last year, I read an article by Rin Hamburgh, who’d I met earlier in the year, about how she chooses words to be her business theme for the year. The links in the article led me to the

Read More »

Start-Up Stories- The Floricultural Cabinet

Welcome to the first in a monthly series of features on inspiring businesses. This month’s feature is Jen Mills from The Floricultural Cabinet, a freelance florist based in the seaside town of Budleigh Salterton, East Devon. Jen started her bespoke florist business in 2011 and shares with us her insights into the inspiration in and

Read More »
5 reasons why your business needs a facebook page

5 reasons your business needs a Facebook page

Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it will generate lots of likes and comments

Read More »
rebel mum trend report 2018

Rebel Mum – what you need to know about this 2018 trend

Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of assumptions, Rebel

Read More »
trend report rebel mum playful dreamers kindness

Trend report 2018 – 4 trends you can’t ignore this year

What will be the trends affecting your business in 2018? Trend reports make predictions about everything from what colours we’ll be wearing to the foods we’ll be eating and the places we’ll be travelling to. A trend report can feel at the same time incredibly specific yet wonderfully vague, and of course, as a speculative piece of

Read More »