Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.

2017 a year of change and business opportunities

2017 was a year of change for me and for Imp Ideas, the year can best be summed up as finding new opportunities. Back in summer 2016 I sold the Eroticon conference to new organisers and in spring 2017 I attended the conference for the first time not as an organiser but as a delegate.

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neon black friday sign best deals for sole traders

6 Unmissable Black Friday Deals for Small Businesses

Black Friday isn’t just about a new telly and youtube videos of people losing their wits and manners in a shopping frenzy, oh no, it can be a pretty good time to snap up some bargains to help your small business. Here are six of our favourite Black Friday deals for small businesses Accounting –

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colourful cafe local business marketing

3 easy ways to promote your local business on Facebook

If you run a local business with a bricks and mortar location you’ll know that your local customers are your most valuable customers. But how do you go about making sure that you’re reaching the people that don’t know they need you yet? It can be tempting to think that you don’t need to promote

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how to grow your instagram without bots

5 simple tricks to grow your Instagram following without bots

Can you build a bot-free Instagram strategy? Last night Instagress, one of the most popular apps for automating Instagram interactions, closed down. The closure has sent Instragress users into a panic wondering how they will keep up their Instagram growth strategies and followers without it. So what should you do if you’ve been hit by

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recommend a friend marketing

Abel and Cole recommend a friend promotion unpicked

Recommend a friend promotions can be super effective marketing tools, today I’m unpicking the Abel & Cole free vegetable box card that a friend gave me. How do recommend a friend promotions work? A loyal customer can be your biggest fan and best promotional tool – think about it, if you’re looking for a new

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