Marketing and growth blog

News and ideas to grow your business

Welcome to the Imp Ideas marketing blog where we share ideas, guest posts and news about marketing, running a business and all that goes with it.
Start-Up Stories

Start-Up Stories- The Floricultural Cabinet

Welcome to the first in a monthly series of features on inspiring businesses. This month’s feature is Jen Mills from The Floricultural Cabinet, a freelance florist based in the seaside town of Budleigh Salterton, East Devon. Jen started her bespoke florist business in 2011 and shares with us her insights into the inspiration in and

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5 reasons why your business needs a facebook page

5 reasons your business needs a Facebook page

Why should my business use Facebook? It is a question we get asked a lot. We find that people often approach their Facebook business page with the same way of thinking as their personal page. The expectation is that they’ll post a lovely picture of their products, it will generate lots of likes and comments

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rebel mum trend report 2018

Rebel Mum – what you need to know about this 2018 trend

Rebel Mum is the first of the four trends from our 2018 trend report that we’re taking a closer look at Rebel Mum, as part of the Kindness Trend is a value-led trend. Women have never wanted to be fit into a box called “mum” and sold to as a homogenous mass of assumptions, Rebel

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